Saturday, November 27, 2010

Rider Pride Marketing

It's Canada's Grey Cup football game on Sunday, Nov 28th and the national  champions will be crowned in Edmonton, Alberta.

And for the 3rd year in a row, our very own Saskatchewan Roughriders are the western champions going into the game. Yay!

Everyone's a fan - even this 25 ft Santa in the town of Watson, Sask.

This year is also the 100th anniversary of the Saskatchewan Roughriders team. You couldn't miss knowing it here in Saskatchewan because we were plastered with promotion for the event. Whoever was in charge of marketing should be well paid for the campaign because you couldn't look anywhere without seeing the green and white stuff.

Downtown Regina, Sask
The first thing I noticed early this summer was the faces of the twin towers in downtown Regina.

Potato Chips




Rider Bath Goddess Goodies

Ice Packs

Steak Sauce

Windshield Washer

Travel Mugs

Rider chair to watch the game from

License Plate

Fantuz Flakes cereal

Fans were everywhere - even in the grocery store.

                                                                                                    Someone in the local town even made a quilt.
Hard Hat
A hard hat and a whole slew of other clothing, too.

Winter boots

Including these boots... which I found this November when I went to buy my son a pair. And these things are warm! I think they're guaranteed to -30C below. And they don't have those ridiculous insoles that come out when you pull your foot out or slide down when you push your foot in. 

2010 Dollar Coin 'Loonie'

And not to be outdone, the Canadian government even got in on the act by releasing this special 2010 Canadian dollar 'Loonie' into circulation.

Tim Horton's Rider Donuts

The boys and I attended the celebration for the official release of this coin. They were giving away free Rider donuts.

That's right... donuts with white icing and green sprinkles. :D

Anyway, that's all the Rider marketing photos I have. Please excuse the quality of some as they were taken with my cell phone.

Well, I know what I'll be doing on Sunday...

Go Riders Go!!!

So who are you  rooting for tomorrow... the Saskatchewan Roughriders from the West... or the Montreal Alouettes from the East?


  1. Go RIDERS Go!!! Can't wait for the big game tomorrow. We were at a Christmas party last night and the entertainment was a Mentalist and he predicted a Rider win of 13 points or more! I hope he's right!

  2. Rooting for the Roughriders, of course! I always root for the Best, er West, since I'm from the West in the U.S.
    Of course, I'll be watching the US football games. I'll have to wait for the ESPN sports center updates to find out about your game.
    I root for the Denver Broncos. My husband roots for the Philadelphia Eagles. My Broncos are doing poorly. The Eagles are doing much better.
    Go Riders!

  3. Riders who?
    Kidding of course. Our favourite coffee shop is closing at 5 today instead of 9.
    If Walmart wanted to make an impression here, they would close early too. I was at C Tire yesterday and people were waiting in line to get at the Rider stuff. The T shirts were awesome, but I was in a hurry.
    Love that licence plate motto "Pride Lives Here". It would make soooooo much more sense than "Land of Living Skies" (That always makes me think of bird poop on my freshly washed Neon)

  4. Well, it's the morning after and if you haven't heard by now, the Riders lost the Grey Cup to the Alouettes for the 2nd straight year in a row. I felt so bad for Durant. What a heartbreaker!

    Karyn - I hope you didn't pay the Mentalist anything. LOL

    Deb - Since Denver is almost due south of me (heh) I'll root for them too. :D

    Connie - Honestly, I've never thought of bird poop when I looked at my license plate. And now... I'll never be able to forget. Thanks a lot! LOL

    Thank you ladies for joining me here today. sigh. Maybe next year we'll win again. We won it a couple years ago so we must share, right? :D

    Anita Mae.

  5. Hey Anita,
    So sad about the Riders. I was sure they were going to win this year. Oh well. There's always next year.

    I heard that the Riders sell more merchandise than any other sports franchise in Canada. And they don't just sell it in Saskatchewan. You can buy Rider jerseys and t-shirts in Canadian Tire here in Winnipeg too. Rider clothes, especially toques and mitts, were flying off the shelves in Brandon. I'd love to have whoever is doing the Riders' marketing to sell my books for awhile. I'd make a fortune!


  6. Jana, that's funny about them selling Rider stuff in Winnipeg. When I lived there, I was a Bomber fan! Even after moving all over Canada and then coming here I stayed a Bomber fan. That is until they were 'moved' to the east to even out the teams. That was it! I may have been born in the east, but I'm a western girl all the way. :D

    Thanks for letting us know that the Rider marketing is working.

    Hmmm... with 2 CFL teams in Alberta, what's the chance of them selling Rider stuff there? LOL

    Anita Mae.


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