Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Saturday, November 27, 2010

Rider Pride Marketing

 
It's Canada's Grey Cup football game on Sunday, Nov 28th and the national  champions will be crowned in Edmonton, Alberta.

And for the 3rd year in a row, our very own Saskatchewan Roughriders are the western champions going into the game. Yay!

Everyone's a fan - even this 25 ft Santa in the town of Watson, Sask.

This year is also the 100th anniversary of the Saskatchewan Roughriders team. You couldn't miss knowing it here in Saskatchewan because we were plastered with promotion for the event. Whoever was in charge of marketing should be well paid for the campaign because you couldn't look anywhere without seeing the green and white stuff.


 
Downtown Regina, Sask
The first thing I noticed early this summer was the faces of the twin towers in downtown Regina.


Potato Chips



 
 


 



 



Rider Bath Goddess Goodies

Ice Packs


Steak Sauce

  
  
Windshield Washer

Travel Mugs

Rider chair to watch the game from

License Plate

Fantuz Flakes cereal

Fans were everywhere - even in the grocery store.

                                                                                                    Someone in the local town even made a quilt.
Hard Hat
A hard hat and a whole slew of other clothing, too.












Winter boots



Including these boots... which I found this November when I went to buy my son a pair. And these things are warm! I think they're guaranteed to -30C below. And they don't have those ridiculous insoles that come out when you pull your foot out or slide down when you push your foot in. 



 
2010 Dollar Coin 'Loonie'



And not to be outdone, the Canadian government even got in on the act by releasing this special 2010 Canadian dollar 'Loonie' into circulation.

Tim Horton's Rider Donuts




The boys and I attended the celebration for the official release of this coin. They were giving away free Rider donuts.

That's right... donuts with white icing and green sprinkles. :D

Anyway, that's all the Rider marketing photos I have. Please excuse the quality of some as they were taken with my cell phone.

Well, I know what I'll be doing on Sunday...

Go Riders Go!!!

So who are you  rooting for tomorrow... the Saskatchewan Roughriders from the West... or the Montreal Alouettes from the East?